The Instagram feed comes in a distant second at 20%, followed by Stories at 10%, and the rest of the top 5 – Facebook suggested video, and Facebook instream video – combine to 10%. The lesson here is that social media is a powerful force in spreading a message and you shouldn’t be afraid to add your brand’s voice to the conversation. Just look at how many brands and businesses participated in #BlackoutTuesday. While brands https://www.wave-accounting.net/ may have previously been wary to jump into hot-button issues for fear of losing consumers, this movement changed that. Finally, despite all the controversy surrounding social media in the first six months of 2020, platforms also played a major role in raising social awareness. If the ban goes through, you’ll need a fallback plan for how to reallocate your budget and focus on content creation on other social platforms.

As social media gained momentum among the younger generations, governments began using it to improve their image, especially among the youth. In January 2021, Egyptian authorities were found to be using Instagram influencers as part of its media ambassadors program. The program was designed to revamp Egypt’s image and to counter the bad press Egypt had received because of the country’s human rights record. Saudi Arabia and the United Arab Emirates participated in similar programs. Similarly, Dubai has also extensively relied on social media and influencers to promote tourism.

Influencer marketing statistics

However, it’s important to note that not all content has the potential to go viral, and it’s difficult to predict what content will take off. Despite this, viral marketing campaigns can still be a cost-effective and powerful tool for promoting a message or product. SixDegrees, launched in 1997, is often Social Media 2020 regarded as the first social media site. The data shows that Pinners are looking for brands’ sustainability credentials. Elon Musk has established a list of VIP accounts that get preferential treatment in the app. The new Transparency Center could be a handy research tool for digital marketers.

• Businesses can use social media tools for marketing research, communication, sales promotions/discounts, informal employee-learning/organizational development, relationship development/loyalty programs, and e-Commerce.
• However, with growth continuing in 2023, there may be more at play than just the initial lockdown trends.
• This number falls slightly to 81% for the 30- to 49-year-old age group and further to 73% for those aged 50 to 64.
• According to a study released in 2017 by researchers from the University of Pittsburgh, the link between sleep disturbance and the use of social media was clear.
• This includes issues of sexting and revenge porn among minors, and the resulting legal implications and issues, and resulting risk of trauma.
• That figure varies considerably by country though, with more than half of respondents in India and the Philippines reporting that they expect ‘WFH’ to become a more common occurrence.

The evolution of online services progressed from serving as channels for networked communication to becoming interactive platforms for networked social interaction with the advent of Web 2.0. Digital imaging and semiconductor image sensor technology facilitated the development and rise of social media. CMOS sensors enabled the mass proliferation of digital cameras and camera phones, which bolstered the rise of social media. The term social in regard to media suggests that platforms are user-centric and enable communal activity. As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity.

social media news: the biggest stories you might have missed (so far)

It remains to be seen in full what reaction this will prompt, but the saga highlights the huge role and influence of social media in society. These two facts will continue to shape the evolution of social media into the next decade and beyond. The future of social media is limited only by the imagination of its stakeholders.

• Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
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• GlobalWebIndex reports that nearly half of all internet users aged 16 to 64 used an ad blocker in the past month, up from the 47 percent that they reported this time 12 months ago.
• Ambivalence refers to a user’s confusion about the benefits she can get from using a social media site.
• Specifically, news media journalists have shaped collective memory on nearly every major national event—from the deaths of social and political figures to the progression of political hopefuls.

As most of the world entered quarantine, the video platform TikTok had almost 2 million downloads between March 16-22, an 18% increase from its pre-pandemic weekly average. To gain the trust of these brands back, Facebook made some efforts to increase its fact-checking on high-profile posts. If members of your team are active on social media and using their profiles for business purposes, it’s best to have a company-wide social media policy in place to ensure this as well. This doesn’t mean you have to spend your money on influencer deals, but your brand should be regularly posting useful and relevant information to your social media audience to say top of mind. Another growing point of emphasis for social media in the future, according to Entrepreneur, will be video content. Video marketing already has a substantial presence in the U.S., where it is a $135 billion industry in 2020, according to Social Media Today.